Minimalism Is Overused - But Not Universally Bad for Business
When Clarity Turns into Emptiness - and When It Doesn’t Over the past decade, minimalism has become the dominant visual language of business. Logos have flattened, typography has shifted toward neutral sans-serif fonts, color palettes have narrowed, and websites increasingly rely on white space and simplified layouts. For many companies, minimalism signals modernity, clarity, and digital readiness. But while minimalism can enhance usability and streamline communication, its business impact is more complex than the polarized debate suggests. The problem is not minimalism itself - it is uncritical, context-blind minimalism.